What is Fero?
Fero (formerly Bad Bronco) a lifestyle brand for badass Bronco owners and home of the iconic skeleton horse.
Fero simply means savage, but more fully describes the ferocity that drives a critical objective and the iron will to see it through. For us, it's the driving force to be our best, create high quality products and build the most capable and inspiring machines we can.
Beyond that, Fero is a:
- tribe of Bronco owners (Join the Facebook Group)
- curator of inspiring Bronco builds (Follow us on Instagram)
- resource for How to Bronco (Subscribe on YouTube)
- retail shop for Bronco accessories and mods (Shop Now)
- 6th Gen Bronco build (Check out the build details)
For now, our focus is on 6th Gen Ford Broncos (2021+), but all Bronco owners from every generation are welcome to join the group, follow along and rep the brand.
How it Started
Fero was started by Ben Peacock in June 2020 just after the 6th Gen Broncos were revealed. At first, it was just an Instagram account (Bad Bronco at the time) to share Bronco updates and cool builds. Then Ben created the iconic skeleton horse, and started making his first products.
After nearly two years of making products and building the brand/community, Ben realized we'd surpassed the initial vision for it by a landslide. It was time to dream bigger.
So in June 2022, we launched a full rebrand with the name Fero. This new direction would allow us the freedom to build something bigger than ourselves.
To some, Fero may seem like a well-established brand. If that's the case, thanks! A lot of that likely has to do with Ben's marketing, design and photography background for much larger brands. But the reality is, we're a scrappy, home-based startup just figuring it out as we go. So join in, support the brand, and as always we love feedback on how we could improve and what products you'd love to see us create. Our goal is to support the Bronco community by providing the best content, inspiration, products and experience in the automotive industry. We have a long way to go, but are grateful for the support so far!
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